Patagonia Tools For Grassroots Activists: Best Practices For Success In The Environmental Movement

This video showcases another example of Patagonia's unique 'activist' style of corporate citizenship - inspiring people and connecting them to the brand. It features the recently released paperback book 'Patagonia Tools For Grassroots Activists: Best Practices For Success In The Environmental Movement' - in which Patagonia has captured the best wisdom and advice of 20 years of their Tools Conference, creating a resource for any organization hoping to hone core skills for success in the environmental movement. To learn more about the Tools Conference visit here.