ORLANDO, Fla. (September 12, 2016): Hard Rock is aiming to heal the world, one music note at a time. Since opening in 1971, Hard Rock International has been committed to two consistent brand pillars— music and philanthropy. Hard Rock International is combining these two passions with the launch of the Hard Rock Heals Foundation, a global charity that aims to improve lives through the power of music. New Hard Rock Heals Foundation programs include a dedicated merchandise line and Hard Rock Heals Foundation hotel suites that offer a musically-enhanced experience. Each of these initiatives implemented at Hard Rock Cafe and Hotel venues will directly benefit the Hard Rock Heals Foundation.
“The creation of Hard Rock Heals Foundation marks the strategic decision for our brand to unite all philanthropic efforts, including global initiatives and local events, under one charity platform to benefit one common goal: making the world a better place through music,” said Kellie Brown, Philanthropy Manager for Hard Rock International. “By the close of 2021, Hard Rock Heals Foundation’s goal is to fundraise a minimum of $10 million for organizations immersed in music philanthropy.”
The foundation’s motto, Love.Amplifed., seeks to inspire us all to turn up the volume and deliver the message that lives can be improved by the power of music. The Hard Rock Heals Foundation provides grants and assistance to music-centric, health and wellness programs worldwide, including the foundation’s inaugural partners MyMusicRx, Musicians on Call, Stax Academy, Street Symphony, Bombay Teen Challenge and Nordoff Robbins.
All funds raised through Hard Rock’s various philanthropic efforts at cafes, hotels, casinos and other venues will be used to support global and local efforts that tie closely to Hard Rock’s greatest brand differentiator – music. Guests can also join Hard Rock in its mission to stay true to its mottos, “Love All – Serve All” and “Take Time to be Kind” through Hard Rock’s new merchandise line, hotel rooms, and live music programs.
Shop for Good
The limited-edition Hard Rock Heals Foundation Retail Collection is available for purchase at Rock Shops at Hard Rock Cafe, Hotel and Casino properties around the world. Fifteen percent of proceeds from the collection benefit key music organizations such as Street Symphony, Musicians on Call, Bombay Teen Challenge and more. Exclusive retail items include:
- Unisex shirt bearing the phrase “Love. Amplified.”
- City-specific pin series in the shape of a music note
- Lapel pins showcasing the Hard Rock Heals Foundation logo
- Hard Rock Heals Foundation candles
- Hard Rock Heals Foundation socks
- 24-oz Hard Rock Heals Foundation tervis water bottle
Sleep to Support
Guests of Hard Rock Hotels are invited to relax, rejuvenate and recharge while giving back. Upon check-in for stays taking place anytime between Sept. 12 and Nov. 12, 2016, Hard Rock Hotel guests will have the exclusive opportunity to upgrade their stay to the Hard Rock Heals Foundation Suite, pending availability. As part of the activation, 15 percent of proceeds from the Heals rooms will benefit the Hard Rock Heals Foundation.
Designed to deliver an exceptionally serene space for relaxation, the Hard Rock Heals Foundation Suite is outfitted with an iPad featuring guided meditations and Hard Rock’s “Healing at the Speed of Sound” playlist. Integrated with binaural beats, the “Healing at the Speed of Sound” playlist provides guests with a restorative audio experience, transporting them into a therapeutic state of relaxation. The suite also comes equipped with a JBL Authentics L16 speaker and Maduka yoga mat.
Play for Philanthropy
Live music and philanthropy come together to contribute to the Hard Rock Heals Foundation. At select Hard Rock properties, $1 from every ticket sold for live music performances and events will be donated to the Hard Rock Heals Foundation.