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Haath Mooh Aur Bum, Bimari Hogi Kum

To Promote Good Health and Hygiene Practices, HUL has launched the campaign idea of ‘Haath Mooh aur Bum, Bimari Hogi Kum’. The video seeks to bring alive this message in a fun and engaging manner, celebrating children as the agents of change. The campaign is in line with the belief that adoption of hygiene habits is as necessary as development of hygiene and sanitation infrastructure to realise the Clean India Mission.