Greenpeace Reveals Brands Stumbling On The Catwalk To Toxin-Free Fashion

Since the “Detox My Fashion” campaign launched in 2011, 76 fashion brands, retailers and suppliers have committed to remove toxic chemicals from their supply chains by 2020, accounting for a combined 15 percent of global textile production. For its 2016 Detox Catwalk, Greenpeace evaluated 19 of the committed fashion and sportswear companies to see which are on track to follow through.

Greenpeace assessed how companies have performed against key criteria related to their Detox 2020 plans, substance elimination, and transparency. The report dissects whether companies have proactive, precautionary systems in place for eliminating hazardous chemicals; their progress on substituting per- and poly-fluorinated chemicals (PFCs) and other known hazardous substances from their products and manufacturing processes; and their disclosure of suppliers’ lists and the pollution they discharge.

While most had mixed results, H&M, Inditex (parent company of Zara, Pull & Bear,Massimo Dutti and Bershka) and Benetton stood out as frontrunners, while Nike, Esprit, Li-Ning and Limited Brands (parent company of Victoria’s Secret and LaSenza) received the lowest scores.

“Our assessment shows that the textile industry as a whole is not doing enough to go toxin-free. 16 out of the 19 brands assessed are stumbling over transparency issues or failing to eliminate toxic chemicals; with  only three years left they must speed up now if they’re to meet their 2020 deadlines,” said Kirsten Brodde, Head of the Detox My Fashion campaign at Greenpeace Germany.

H&M and Inditex are two of the world’s largest fashion companies, while Benetton is a mid-sized Italian brand. They were the only three to rank in the ‘Avant-Garde’ category for being “ahead of the curve,” with “credible timelines, concrete actions and on-the-ground implementation.” All three have completely eliminated PFCs, take a “clean factory” approach, and monitor water discharge.

“We applaud H&M, Zara and Benetton for leading the way and setting a new standard in toxic-free fashion,” Brodde said. “These companies prove that cleaning up the fashion industry is possible – both for large and medium-sized companies.”

Many of the remaining companies were heavily criticized by their reliance on the “flawed chemical list from the industry group Zero Discharge of Hazardous Chemicals(ZDHC),” which Greenpeace asserts is missing important substances such as PFCs and solvents such as Dimethylformamide (DMF). Furthermore, the organization repeatedly insists that elimination of PFCs must be accompanied by hazard-based assessment of alternatives, which even some of the top scorers have not yet implemented.

Nike was one of the companies to receive particularly harsh judgement on those grounds. As Greenpeace put it, Nike was “the only brand to completely fail on all three of the categories assessed.” Interestingly, the organization effectively awarded Nike a score of 0 out of 9 (there were 3 levels for each of the 3 key areas assessed), despite noting that the sportswear company has successfully eliminated all C8 PFCs and has phased out 90 percent of all PFCs from its products, in addition to publishing an online interactive map of its suppliers. Greenpeace explained that Nike has not committed to eliminate allPFCs from all of its products by 2020, among other gaps in its Detox 2020 plan, including that it relies on the ZDHC list. The NGO added that “Nike needs to transform its attitude.”

Nike was joined in the ‘Faux Pas’ category by Esprit, Li-Ning and Limited Brands, which Greenpeace asserts “are currently heading in the wrong direction, failing to take individual responsibility for their supply chains’ hazardous chemical pollution.”

The vast majority – 12 of the 19 evaluated companies – are still in ‘Evolution Mode,’ and need to improve their performance in at least two of the three key assessment criteria. These include adidas, Burberry, Levi Strauss & Co., Marks & Spencer, Primark and Puma, all of which Greenpeace says are not banning enough hazardous chemicals due to their reliance on the ZDHC’s “flawed methodology.” Greenpeace previously campaigned against adidas, Nike and Puma for producing gear that contained hazardous chemicals for the 2014 FIFA World Cup in Brazil.

Companies such as C&A, Fast Retailing, G-Star, Mango, and Miroglio scored higher within the same “Evolution Mode” group, either for better chemicals management or greater supply chain transparency. Specifically, C&A was applauded for the latter, while G-Star and Mango have both completely eliminated PFCs from their products.

Greenpeace also called out companies that have failed to make credible, individual Detox commitments. Specifically, the NGO listed Armani, Bestseller, Diesel, D&G, GAP, Hermes, LVMH Group/Christian Dior Couture, Metersbonwe, PVH,VAncl and Versace among those that “continue to avoid tackling the problem with the seriousness it deserves.”

Further Considerations: Water, Transparency and Scope

Greenpeace also highlighted that water management and transparency as important areas that have both seen major progress, but still require more significant action.

Water pollution is becoming an increasingly urgent issue, especially in textile production countries where much of the water has become unsafe for consumption. Citing the Chinese Water Resources Ministry, Greenpeace stated that more than 80 percent of China’s underground water is unsafe for drinking due to pollution affecting well water. PFCs, nonylphenols, phthalates and other harmful chemicals used in the textile sector have been included for regulation in China’s 12th Five-Year Plan for the Prevention and Control of Environmental Risk of Chemicals.

Under their Detox 2020 commitments, companies are required to discharge zero hazardous chemicals by 2020 and suppliers must disclose releases of toxic chemicals from their facilities to communities at sites of water pollution. Of course, Greenpeace thus encourages more companies to join the initiative.

Regarding transparency, Brodde said, “A major step forward this year is that committed companies are truly lifting the veil on their supply chains. Companies are publishing complete suppliers’ lists, which shows a trend for long-term relationships with suppliers networks, built on mutual trust. That is crucial for implementing the Detox program.”

Fashion Revolution’s April 2016 Fashion Transparency Index also found that many fashion brands are improving their public disclosure. In its assessment of 40 companies, Levi Strauss & Co. received the highest score, narrowly surpassing H&M and Inditex, which tied for 2nd. Nike, GAP, adidas and Primark were close behind in the high-middle-rated group, while Victoria’s Secret and Mango trailed behind in the low-middle-rated group.

Interestingly, there are both similarities and differences between Greenpeace’s Detox Catwalk and Fashion Revolution’s Fashion Transparency Index evaluations – which highlights the complex nature and imperfect methodologies behind such rankings.

One-dimensional rankings each provide a piece of the puzzle, and very few brands seem to have the whole picture. It only gets more complicated as the scope widens: Greenpeace’s evaluation focuses on hazardous chemicals in the supply chain, but including what the textiles are made of could yield much different overall scores; never mind if you were to consider the garment industry’s notorious struggles with labor rights issues. For now, consumers seem to have the daunting task of sorting through their options based on the rankings and criteria which matter to them the most.

Sustainable Brands® is a global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, their mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is a division of Sustainable Life Media, headquartered in San Francisco, CA.