Mumbai (October 17, 2016): In an endeavour to spread awareness around hygiene habits and the importance of hand wash, RB India launched its new initiative, on this Global Handwashing Day (15th October). Taking forward its commitment, to celebrate Global Handwashing Day RB’s new campaign focuses on contributing Rs. 1 from the sale of select packs of Dettol Liquid Hand wash, Harpic, Lizol and Mortein towards the School Hand Washing program. Led by the launch of a new TVC, the campaign emphasises on creating a big impact by making a small contribution like investing in an RB product to raise awareness around healthy hand wash and hygiene.
Talking about the new campaign in India, Nitish Kapoor, Regional Director – RB South Asia said, “We believe that it’s important to inculcate healthy behaviour changes at an early age. A simple act of hand wash with soap prevents a lot of illness and needless deaths, especially in developing country like India. Global Handwashing Day gives us the opportunity to create an awareness platform, and provides an occasion to our consumers where they can take a small step towards improving the sanitation and health conditions in India, therefore, making a huge impact in the life of millions of people”. He further added, “Under Dettol Bangea Swachh India campaign, we pledge to reach out to the masses across the county, in order to drive habit change and attitude towards hand hygiene. We sincerely believe that our Global Handwashing day initiative clubbed with Banega Swachh India campaign will take us a step closer in achieving our mission of a healthy India by driving positive impact on people’s attitude towards their hygiene habits.”
Global Handwashing Day is an annual global advocacy day dedicated to increase awareness and understanding around the importance of handwashing with soap as an easy, effective, and affordable way to prevent diseases and save lives. Since its inception, through the School Hand Wash Program in India, Dettol has imparted education around healthy handwashing habits to almost 11 million children across 20,000 plus schools in India and aims to add more number of children in future. In addition, Dettol has also reached out to 6 million new Mom’s in government and private hospitals across 40+ cities to spread awareness around good hygiene regime for them and their infants, thereby helping lay a strong foundation for good hygiene.
RB also focuses on sustainability where the company is targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and 1/3 of net revenue from more sustainable products. RB is also Save the Children’s global partner, with a new vision to radically reduce one the world’s largest killer of under 5s, diarrhoea.