There are times that publishing a sustainability report in hard copy, or even PDF download format, as a single document, just won't cut it with your key stakeholders. This is especially true if your business is quintessentially digital. If everything you do is digital, for digital, by digital, more digital, digital for good, digital to improve lives, digital future, digital society... then digital sustainability has to be the right fit. So it is with Virgin Media and digital sustainability reporting. Finding the best way to use digital for delivering sustainability messages to key stakeholders has been developed quite skillfully by Virgin Media over the years. I recall Katie Buchanan, Virgin Media's Head of Sustainability, presenting at a conference some years back, telling the story of how the folks in Virgin Media's logistics team created " target="_blank">their own video to show the sustainable steps of a Virgin Media shipment to a customer. Here's the video (scroll back up!) - always worth another look.
- People – Nurture an engaged workforce which represents the diversity of our customers and communities
- Products - Improve the sustainability performance of every new customer product
- Operations - Grow our business without increasing our carbon footprint
- Boosting business - Create the opportunities for 100,000 small businesses to grow in the UK’s economy through digital
- Transforming lives - Transform the lives of disadvantaged people in the UK through digital technology