We Galvanize Youth Energy For Social Change: Prerana Langa, Yes Foundation

We Galvanize Youth Energy For Social Change: Prerana Langa, Yes Foundation

Prerana Langa, CEO, Yes Foundation – the social development arm of Yes Bank talks to Nidhi Singh, Executive Editor, CSRlive about the Foundation’s differentiated approach of galvanizing the youth energy and getting them to contribute to social change. Through youth engagement initiatives like Yes! I am the Change, the Foundation has created a bank of over 34,000 open source films that have helped NGOs receive global attention and support at the systemic level.

She also shares how the CSR mandate has become a positive force resulting in a more programatic and long term approach to CSR, with companies also now seeking a more qualitative, in depth feedback on the transformation and impact achieved via CSR initiatives.