NEW DELHI (January 2016): Jagatjit Industries Limited has announced the launch of three video commercials with Kalki Koechlin, its brand ambassador. The videos address strong issues around freedom of speech, thought, privacy, prohibited love and surrogacy. While one of the videos will be released as a TVC, the other two will be released on digital channels only and across the brands’ social properties.
“Our new ad campaign is a true reflection of the personality of our highly talented actor/director brand ambassador, Kalki Koechlin’s whose ahead-of-her-times, liberated, and experimental nature allows us to honestly address issues that lie at the heart of every society struggling to modernize”, says Roshini Sanah Jaiswal, Chief Restructuring Officer at Jagatjit industries.
Jagatjit Industries recently re-branded its IICE Vodka series including its packaging which carries a reduced quantity of glass, thereby minimizing environmental impact.
Kalki Koechlin says, “There is a need to address issues head on if we wish to see a change. IICE Vodka’s bold, quirky, fearless and ready to face the future brand position is well articulated in these campaigns. I believe the brand will build a lot of loyalists among its consumers and I am excited to be part of this journey”.
The video campaign has been conceptualized by the in-house team of Jagatjit Industries, in association with Shiven Surendranath of Old School Films, who has produced and directed the film.
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