Having served the nation for over a 100 years, Tata Trusts have released a set of videos to share their philanthropic work through a digital campaign. Reaching out to a wider audience, the campaign uses storytelling to highlight areas that need attention. The Trusts’ campaign will run under its existing banner of #TransformingLives and will focus on its work in the areas of Education, Water, Health and Nutrition, Rural Upliftment, Livelihoods, Energy, Innovation and Arts and Crafts. The videos ranging from short documentaries on specific initiatives to whiteboard animations will talk about the evolution of the Trusts, its current strategy and interventions in the above focus areas.
You can follow the upcoming videos on its social media channels.
About Tata Trusts
Tata Trusts is amongst India’s oldest, non-sectarian philanthropic organisations that work in several areas of community development. Since its inception, Tata Trusts has played a pioneering role in transforming traditional ideas of philanthropy to make impactful sustainable change in the lives of the communities served. Through direct implementation, co-partnership strategies and grant making, the Trusts support and drive innovation in the areas of education; healthcare and nutrition; rural livelihoods; natural resources management; enhancing civil society and governance and media, arts, crafts and culture. Tata Trusts continue to be guided by the principles of its Founder, Jamsetji Tata and through his vision of proactive philanthropy; the Trusts catalyse societal development while ensuring that initiatives have a contemporary relevance to the nation. For more information, please visit http://tatatrusts.org.